Enterprise 

At Leeds City Academy students have the opportunity to study for the Pearson BTEC Level 1/Level 2 Tech Award in Enterprise from Year 10 onwards.

The course consists of three components giving students the opportunity to develop a broad knowledge and understanding of Enterprise. Components 1 and 2 are done through internal assessment (coursework) and then sent off to be externally moderated. These components are on Exploring Enterprise and Planning and presenting a micro–Enterprise Idea. In addition, there is one external examination. This examination is based around Marketing and Finance. Learners will explore how marketing is used by enterprises and the factors that influence how enterprises identify and target their market. Learners will complete financial documents and statements and explore how to use them to monitor and improve the performance of an enterprise in order to make decisions and recommend strategies for success.

For further information on the curriculum offered please contact the Academy F.A.O Francesca Sharpe (Academic Achievement Leader).

Course Details 

BTEC Tech Award Enterprise Level 1 & Level 2 (2022) – Pearson – Started September 2022

Term by Term Subject Content 

Year 10: Starting September 2022

Term 1 & 2 (September - April)

Component Brief

Learners will generate two realistic ideas for a micro-enterprise and choose one of these to plan within budget. They will individually present their business plan for their idea and review the production and delivery of their presentation to make recommendations for improvements.

Introduction about the Component:

If you are going to succeed as an entrepreneur, you need to have great ideas and plan how you are going to put them into practice. Any enterprise needs to plan how it will succeed through working out how it can harness physical, financial and human resources – which means the skills that you and others bring. In this component, you will use the knowledge gained from Component 1 and undertake some further research to generate two ideas before choosing one realistic idea to plan for a micro-enterprise. There are specific requirements that you need to consider when planning your idea. This will be a micro-enterprise that you could start at the age of 14–16 years, i.e. you are not able to legally rent premises, employ anybody or get a loan from a lender. You will have the opportunity to plan how best to set up the chosen enterprise. You will need to think about the costs you may incur and the financial documents that would be required by potential investors. You will need to take responsibility for producing and then delivering a presentation for your idea using your knowledge of business, and demonstrating entrepreneurial characteristics, qualities and skills. You will need to record the delivery of this presentation, but it does not have to be in front of a live audience. In the final part, having watched a recording of your presentation delivery, you will review the presentation and make justified recommendations. Developing your planning and research, communication and self-reflection skills will help you to progress to Level 2 or Level 3 vocational and academic qualifications.

 Component in Brief:

Learners will explore different enterprises to develop their knowledge and understanding of the characteristics of enterprises and the skills needed by entrepreneurs to be successful. Learners will explore how enterprises use market research to find out about their customer needs and competitor behaviour and how internal and external factors may affect enterprises.

Introduction about the Component:

Enterprise is the set of skills and characteristics that an entrepreneur requires in order to be innovative, including creativity, risk-aversion, inventiveness and dedication. It is also the name given to a small start-up business. In this component, you will have the opportunity to develop knowledge and understanding of how the activities undertaken by micro, small and medium-sized enterprises (SMEs), along with the characteristics and skills of the entrepreneurs who run them, support the aims of the enterprise. Enterprises can struggle if they do not carry out market research. It is important for you to develop relevant skills in market research and to interpret your findings to support your understanding of customers and competitors. You will explore why enterprises are successful, looking at the impact of factors both inside and outside the control of the enterprise, and investigate ways in which situational analyses can be used to support decision making. This component will give you an understanding of the factors that contribute to a successful enterprise. You will develop transferable skills, such as research and data analysis, which will support your progression to Level 2 or Level 3 vocational or academic qualifications.

 Year 2: 2022-2023

Component in Brief:

Learners will individually select an idea for a micro-enterprise activity to plan and pitch. They will individually pitch their business plan for their idea to an audience and then use the feedback to review their plan and pitch.

Introduction about the Component:

If you are going to succeed as an entrepreneur or as an innovator in business, you need to have great ideas and plan how you are going to put them into practice. Any enterprise needs to plan how it will succeed through working out how it can harness physical, financial and human resources – which means the skills that you and others bring. An entrepreneur will also have to pitch their ideas to an audience in order to secure funding. In this component, you will use the research knowledge gained from Component 1 to consider a number of ideas before developing a plan for a realistic micro-enterprise activity. You will have the opportunity to plan how best to set up the chosen enterprise and how to fund it. You will need to take responsibility for creating and then delivering a pitch for your developed idea to an audience using your knowledge of business, and demonstrating entrepreneurial characteristics, qualities and skills. In the final part of the component, you will use feedback to review your plan and pitch for the micro-enterprise activity, reflecting on your plan, your pitch and the skills you demonstrated when pitching. Developing your planning and research, presentation, communication, and self-reflection skills will help you to progress to Level 2 or Level 3 vocational and academic qualifications.

Component in Brief:

Learners will explore how marketing is used by enterprises and the factors that influence how enterprises identify and target their market. Learners will complete financial documents and statements and explore how to use them to monitor and improve the performance of an enterprise in order to make decisions and recommend strategies for success.

Information about the Component:

In this component you will consider how small and medium-sized enterprises (SMEs) use marketing and finance. You will look at the different elements of the marketing mix in order to be able to identify target markets, make marketing decisions and put forward marketing suggestions for enterprises to use to increase their success in the future. You will analyse financial information in context, complete and use financial documents and financial statements. You will consider different payment methods. You will investigate profitability and liquidity and its effects on a given enterprise using ratios (the formulae will be provided). You will consider the importance of financial planning and forecasting for an enterprise, make financial decisions and recommend suggestions for improvements. You will develop skills in analysing information and giving advice for a specific purpose, which will support your progression to Level 2 or Level 3 vocational or academic qualifications.