Travel and Tourism

At Leeds City Academy students have the opportunity to study for the Pearson BTEC Level 1/Level 2 Tech Award in Travel and Tourism from Year 10 onwards.

The course consists of three components giving students the opportunity to develop a broad knowledge and understanding of Travel and Tourism. Components 1 and 2 are done through internal assessment (coursework) and then sent off to be externally moderated. These components are on Travel and Tourism Organisation and Destinations and Customer needs in Travel and Tourism.

In addition, there is one external examination. This examination is based around Influences on Global Travel and Tourism. Learners will explore the different factors that may influence global travel and tourism, and how travel and tourism organisations and destinations respond to these factors. Learners will examine the potential impacts of tourism at global destinations and how destinations can manage the impacts of tourism and control tourism development to achieve sustainable tourism.

For further information on the curriculum offered please contact the Academy F.A.O Francesca Sharpe (Associate Assistant Principal) at Sharpe.f@whiteroseacademies.org

Course Details

BTEC Tech Award Travel & Tourism Level 1 & Level 2 (2022) – Pearson

Term by Term Subject Content

Year 1

Term 1 & 2 (September – April)

Component 1 – Travel and Tourism Organisations and Destinations

Assessment type: Internal, external moderated

Learning outcome:

A Demonstrate an understanding of the UK travel and tourism industry

B Explore popular visitor destinations.

Component Brief

Learners will investigate travel and tourism organisations in the UK, their ownership, aims, key products and services, and how they work together. They will explore the role of different consumer technologies within the travel and tourism industry. Learners will understand the different types of tourism and different types of visitor and will investigate the features of and routes to popular tourist destinations.

Introduction about the component:

In this component, Students will learn about the different travel and tourism organisations and the products and services they offer. They will also consider their ownership and aims, such as increasing bookings, providing services, promoting a cause or contributing to the community, and they will explore the ways and reasons why travel and tourism organisations may work together. The travel and tourism industry is very competitive, and organisations need to constantly adapt and update the products and services offered. Many organisations have taken advantage of consumer technologies to keep ahead. Students will explore the different ways organisations use consumer technology and investigate recent innovations that some organisations have already introduced such as VR (virtual reality) and AI (artificial intelligence). In this component they will explore visitor destinations within the UK and beyond. Students will learn about the features of popular visitor destinations and how they support different types of tourism and tourist activities. The component provides the opportunity for students to learn about different types of visitors and to research popular visitor destinations and the ways people may travel there. Students will consider the suitability of a given destination and travel options for a specified type of visitor. Students will develop transferable skills, such as research skills, which will support your progression to Level 2 or Level 3 vocational or academic qualifications.

Term 3 (April - July)

Component 2 – Customer Needs in Travel and Tourism

Assessment type: Internal, external moderated

Learning outcomes

A Demonstrate an understanding of how organisations identify customer needs and travel and tourism trends

B Recognise how the needs and preferences of travel and tourism customers are met.

Component in brief

Learners will investigate how organisations use market research to identify travel and tourism trends and identify customer needs and preferences. They will apply their understanding by exploring how specific needs are met by organisations and how travel planning meets customer needs and preferences.

Introduction about the component:

The travel and tourism sector has to meet the needs and preferences of many different types of customers. This can include customer needs such as wanting a holiday at a certain time of year or within a certain budget, and preferences such as individuals wanting an adventure holiday and families wanting a beach to visit and activities for young children. In this component, students will investigate how market research is used by travel and tourism organisations to identify travel and tourism trends such as types of holidays taken, when they are taken and where. Students will consider the different ways organisations may respond to the trends identified. Students will learn about the general and specific needs of different types of customers and how travel and tourism organisations meet these needs and preferences by offering a variety of products and services. In this component, students will consider how organisations use research to identify and respond to travel and tourism trends and consider how travel and tourism organisations meet customer needs and preferences. Students will research information and plan a holiday for a specified customer. Students will develop transferable skills, such as research and analysis, which will support your progression to Level 2 or Level 3 vocational or academic qualifications.

Year 2:

Term 3 (2022) - Half Term 1 (September – October) - continue

Component 2 – Customer Needs in Travel and Tourism

Assessment type – Internal, external moderated

Learning aims:

A Demonstrate an understanding of how organisations identify customer needs and travel and tourism trends

B Recognise how the needs and preferences of travel and tourism customers are met.

Component in brief

Introduction about the component:

The travel and tourism sector has to meet the needs and preferences of many different types of customers. This can include customer needs such as wanting a holiday at a certain time of year or within a certain budget, and preferences such as individuals wanting an adventure holiday and families wanting a beach to visit and activities for young children. In this component, Students will investigate how market research is used by travel and tourism organisations to identify travel and tourism trends such as types of holidays taken, when they are taken and where. Students will consider the different ways organisations may respond to the trends identified. Students will learn about the general and specific needs of different types of customers and how travel and tourism organisations meet these needs and preferences by offering a variety of products and services. In this component, students will consider how organisations use research to identify and respond to travel and tourism trends and consider how travel and tourism organisations meet customer needs and preferences. Students will research information and plan a holiday for a specified customer. Students will develop transferable skills, such as research and analysis, which will support your progression to Level 2 or Level 3 vocational or academic qualifications.

Half Term 2,3 & 4 (October – April)

Component 3 – Influences on Global Travel and Tourism

Assessment type – External

Assessment Objectives

AO1 Demonstrate knowledge of facts, terms, processes and issues in relation to travel and tourism

AO2 Demonstrate an understanding of facts, terms, processes and issues in relation to travel and tourism

AO3 Apply an understanding of facts, terms, processes and issues in relation to travel and tourism

AO4 Make connections with concepts, issues, terms and processes in travel and tourism

Component in brief

Learners will explore the different factors that may influence global travel and tourism, and how travel and tourism organisations and destinations respond to these factors. Learners will examine the potential impacts of tourism at global destinations and how destinations can manage the impacts of tourism and control tourism development to achieve sustainable tourism.

Information about the component:

There are many factors that may influence global travel and tourism, and they are constantly changing. For example, severe weather events, political and economic factors, and the publicity a destination receives can all affect the decisions visitors make and the way some travel and tourism organisations operate. Tourism can have a positive and a negative impact on local communities, the economy and the environment, and the issue of sustainability is a concern for many destinations, organisations and governments.

In this component, Learners will consider the factors that may influence travel and tourism and the ways that travel and tourism organisations, destinations and governments respond to these influences and their reasons. For example, to maintain sales and income, diversify economies, increase tourist numbers or reassure visitors. You will explore the possible impacts of tourism such as leakage, habitat loss and employment creation, and consider ways these can be managed by destinations, organisations and governments.

Learners will investigate how tourism may bring change to destinations over time and how destinations can encourage, manage and develop tourism. You will develop skills in analysing information and making connections for a specific purpose, which will support your progression to Level 2 or Level 3 vocational or academic qualifications.