Travel and Tourism 

At Leeds City Academy students have the opportunity to study for the Pearson BTEC Level 1/Level 2 Tech Award in Travel and Tourism from Year 10 onwards.

The course consists of three components giving students the opportunity to develop a broad knowledge and understanding of Travel and Tourism. Components 1 and 2 are done through internal assessment (coursework) and then sent off to be externally moderated. These components are on Travel and Tourism Organisation and Destinations and Customer needs in Travel and Tourism.

In addition, there is one external examination. This examination is based around Influences on Global Travel and Tourism. Learners will explore the different factors that may influence global travel and tourism, and how travel and tourism organisations and destinations respond to these factors. Learners will examine the potential impacts of tourism at global destinations and how destinations can manage the impacts of tourism and control tourism development to achieve sustainable tourism.

For further information on the curriculum offered please contact the Academy F.A.O Francesca Sharpe (Academic Achievement Leader) at Sharpe.f@whiteroseacademies.org 

 

Course Details 

  • BTEC Tech Award Travel & Tourism Level 1 & Level 2 (2022) – Pearson – Started September 2022

  • BTEC Tech Award Travel and Tourism Level 1 & Level 2 (2018) – Pearson - Finishing July 2023

Term by Term Subject Content 

Year 10: Starting September 2022  

Term 1 & 2 (September – April)

Component 1 – Travel and Tourism Organisations and Destinations

Assessment type: Internal, external moderated

Learning outcome:

A Demonstrate an understanding of the UK travel and tourism industry

B Explore popular visitor destinations.

Component Brief

Learners will investigate travel and tourism organisations in the UK, their ownership, aims, key products and services, and how they work together. They will explore the role of different consumer technologies within the travel and tourism industry. Learners will understand the different types of tourism and different types of visitor and will investigate the features of and routes to popular tourist destinations.

Introduction about the component:

In this component, Students will learn about the different travel and tourism organisations and the products and services they offer. They will also consider their ownership and aims, such as increasing bookings, providing services, promoting a cause or contributing to the community, and they will explore the ways and reasons why travel and tourism organisations may work together. The travel and tourism industry is very competitive, and organisations need to constantly adapt and update the products and services offered. Many organisations have taken advantage of consumer technologies to keep ahead. Students will explore the different ways organisations use consumer technology and investigate recent innovations that some organisations have already introduced such as VR (virtual reality) and AI (artificial intelligence). In this component they will explore visitor destinations within the UK and beyond. Students will learn about the features of popular visitor destinations and how they support different types of tourism and tourist activities. The component provides the opportunity for students to learn about different types of visitors and to research popular visitor destinations and the ways people may travel there. Students will consider the suitability of a given destination and travel options for a specified type of visitor. Students will develop transferable skills, such as research skills, which will support your progression to Level 2 or Level 3 vocational or academic qualifications.

Term 3 (April - July)

Component 2 – Customer Needs in Travel and Tourism

Assessment type: Internal, external moderated

Learning outcomes

A Demonstrate an understanding of how organisations identify customer needs and travel and tourism trends

B Recognise how the needs and preferences of travel and tourism customers are met.

Component in brief

Learners will investigate how organisations use market research to identify travel and tourism trends and identify customer needs and preferences. They will apply their understanding by exploring how specific needs are met by organisations and how travel planning meets customer needs and preferences.

Introduction about the component:

The travel and tourism sector has to meet the needs and preferences of many different types of customers. This can include customer needs such as wanting a holiday at a certain time of year or within a certain budget, and preferences such as individuals wanting an adventure holiday and families wanting a beach to visit and activities for young children. In this component, students will investigate how market research is used by travel and tourism organisations to identify travel and tourism trends such as types of holidays taken, when they are taken and where. Students will consider the different ways organisations may respond to the trends identified. Students will learn about the general and specific needs of different types of customers and how travel and tourism organisations meet these needs and preferences by offering a variety of products and services. In this component, students will consider how organisations use research to identify and respond to travel and tourism trends and consider how travel and tourism organisations meet customer needs and preferences. Students will research information and plan a holiday for a specified customer. Students will develop transferable skills, such as research and analysis, which will support your progression to Level 2 or Level 3 vocational or academic qualifications.

Year 11: 2022 - 2023

Term 3 (2022) - Half Term 1 (September – October)

Component 1 – Travel and Tourism Organisations and Destinations

Assessment type – Internal

Learning aims:

A Investigate the aims of UK travel and tourism organisations

B Explore travel and tourism and tourist destinations.

Component in brief

Learners will investigate travel and tourism organisations, their aims and how they work together. They will explore types of travel and tourism and the features that make destinations appealing to visitors.

Introduction about the component:

There are many organisations involved with different aspects of travel and tourism, including travel agents, tour operators, transport and accommodation providers and visitor attractions. In this component, students will learn about the wide range of different travel and tourism organisations and their aims such as making a profit, providing services, promoting a cause or contributing to the community. Students  will explore how different travel and tourism organisations work with each other to offer products and services, and the importance of the travel and tourism sector to the UK economy, including direct and indirect contributions. People travel for different reasons, including leisure, business and to visit friends and relatives. Tourist destinations are likely to have several features that appeal to visitors such as coastal scenery, beaches, different types of accommodation and local attraction. They are often easy to travel to with a choice of transport options. Students will gain an understanding of the different types of travel and tourism and the features of destinations that appeal to visitors. This component will give you an understanding of the role of different travel and tourism organisations, and the features and appeal of tourist destinations. Students will develop transferable skills such as research skills, which will support your progression to Level 2 or 3 vocational or academic qualifications.

Half Term 2,3 & 4 (October – April)

Component 3 – Customer Needs in Travel and Tourism

Assessment type – Internal

Learning aims:

A Investigate how organisations identify travel and tourism trends

B Explore how to meet the needs and preferences of travel and tourism customers.

Component in brief

Learners will investigate how organisations use market research to identify travel and tourism trends, and customer needs and preferences. They will apply their understanding by selecting products and services and planning a holiday to meet customer needs and preferences.

Information about the component:

The travel and tourism sector has to meet the needs and preferences of many different types of customer. This can include customer needs such as wanting a holiday at a certain time of year or within a certain budget, and preferences such as individuals wanting an adventure holiday and families wanting a beach and activities for young children. Customers may also have other considerations when making travel and tourism choices, such as safety and security. In this component, you will investigate how market research is used by travel and tourism organisations to identify trends such as types of holiday taken, when they are taken and where. You will consider how organisations respond to these trends to meet customer needs and preferences. You will learn about the basic and specific travel and tourism needs of different types of customer and the factors that can influence their needs and preferences. You will also learn how travel and tourism organisations meet these needs and preferences by offering a variety of products and services, including different types of holiday and accommodation. Students will apply your understanding by selecting products and services and planning a holiday to meet the needs of specific customers. In this component, you will have the opportunity to apply learning from Components 1 and 2 when considering how organisations use research to identify and respond to tourism trends and when selecting and planning products, services and holidays to meet customer needs and preferences. Students will develop transferable skills, such as research and analysis, which will support students progression to Level 2 or Level 3 vocational or academic qualifications.